What is Digital Marketing?
Digital Marketing is the medium of marketing done through electronic devices – Mobiles, Tablets, Computers, Game Consoles and more. It also applies to utilizing platforms and technologies such as e-mail, apps, and social networks. With multiple benefits and higher ROI, increasing number of businesses are shifting to Digital marketing.
Digital Marketing vs Traditional Marketing
Marketing has almost taken a new meaning in the digitalized world. Unlike in the traditional marketing method where ways to reach out target audience is rather limited, digital marketing has multiple means to reach and interact with existing and potential customers using electronic devices – mobile, tablets etc. and various platforms – social media, email, apps and more. In addition, digital marketing helps in tracking ROI more accurately than traditional marketing.
Key Skills Required for a Digital Marketer
1. Social Media:
Social Media channels have become a major platform for businesses and industries to connect with their target audiences. Staying updated on new social media trends is essential for Digital Marketers to leverage its power to connect, interact and build long-term relationship with customers.
2. Analytical:
A digital marketer should be able to analyze data – to identify trends and patterns, to implement better digital marketing strategies for higher business ROI.
3. Data Visualization:
Data visualization is almost equal to visual communication. It is the presentation of information, facts, patterns and trends in an appealing form for easy understanding. It is a new narrative form which is more informative, graphic, factual, social, authentic and interactive. It will be more useful for Digital Marketers to learn this skill.
4. Technical Skills:
A Digital Marketer requires few technical skills which can help him/her to tackle most of their work independently, reducing dependence on co-workers or other teams. Learning HTML and video production increases a Digital Marketer’s competence level.
5. Team Player:
Creating and running a digital campaign successfully requires a Digital Marketer who can work effectively in a team environment. As he/she would require to interact with different team members on a regular basis, to roll out online campaigns.
6. Independent:
The ability to work independently is very important to succeed as a Digital Marketer. Even though a Digital Marketer has to work in a team environment, he/she should be able to take right decisions at the right time independently. Today every company runs in a fast-paced environment that leaves little room for handholding.
7. Interpersonal Skills:
Working as a Digital Marketer would need you to interact with different people for various work requirements. So it is essential that he/she has the ability to sync up with different team members, stakeholders, or clients, to bring out the desired results. Ability to build rapport is very important to build lasting business relationships climb up the career ladder quickly.
8. Communication:
It is one of the most critical skills required to become a successful professional in any given field. Digital Marketers need to run various online campaigns and get to the desired result, they need to communicate effectively with a number of people.
There a number of reputed Digital Marketing courses and institutes available on ThinkVidya. If you are looking for Digital Marketing courses, post your learning requirements now.
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