With social media channels on the rise, the way of doing marketing has changed remarkably. And if you are an event planner unsure about the marketing errors event planners make. Here are they and ways to avoid them.
Image credit: therefinedlife.com
Over doing or doing too little on social media channels
Marketing your event management services on social channels is a great way to promote and market your event planning services. However, it doesn’t mean you will bombard your users with constant social media posts. Also, be present on few selected social channels that are more viable for your services. On the other, making little to no noise in the social channels will make your event services brand nowhere visible or on the minds of your potential customers.
Following old marketing model
When your audience is in the 21st century why should your marketing strategies be antique! Create marketing strategies to reach out your potential customers. Advertise your event planning services through digital medium and be visible where the crowd are. Whether you apply modern or age-old marketing tactics, your goals remain the same i.e. to attract potential customers and marketing the modern way just create the right business impact.
Not having a marketing proposition
Like all bakers, every event management firm would almost offer the same services. So look at your services in what ways it is different than others and promote your unique services. Event planners often do the mistake of not promoting or advertise their unique service proposition which make them lose out on deals.
Unable to connect with your audience
Ever happened you contacted a client and never heard back? The reason maybe your website or social media channels are not able to engage your target audience. Event planner must try every possible ways to stay in touch with the audience. Staying connected with the potential customers mean replying queries via email, calls or other medium without delay and making your valued customers feel important. Sometimes the secret to keep your customers engaged lies in doing simple things such as providing answers to their queries.
Looking for event management classes? Post your requirements on UrbanPro.
